During the roaring do com boom, it was eyeballs and clicks, and the potential to make money which got investors excited. Internet coupon merchant Groupon is different- it has revenue! Although it has reported a quarterly loss for Q1 2011, it is on track to bring in over $2 billion this year. Groupon is also a game changer in the traditional paper coupon business in a few ways:
- Huge discounts to get your attention.
- A time limit to snatch it up so you’ll jump in.
- A high-tech shine: You can present your Groupon on a cellphone.
- Customers pay upfront.